Engage customers with free digital content…

Breeze Touchpoints let you deliver free digital content to consumers’ mobile phones, creating a memorable brand experience. The range can be controlled depending on the area you wish to cover and any device which comes into the range of the Breeze Touchpoints system, will be offered the digital content to their phone.

Using the short range option, consumers place their mobile devices against a specific ‘touchpoint’ such as interactive panel or poster to download digital content to their handsets.  The content is stored in the phone and is easy for customers to view at any time and even forward on to friends.

Outdoor Advertising

With Breeze Touchpoints, you can bring any static outdoor or cinema advertising campaign to life – consumers can download an image or video clip of your product from a poster site, enabling you to interact with the customer and provide a memorable brand experience.

We work with a number of outdoor and cinema media owners to enable you to create a high impact campaign that will let consumers truly interact with your brand.

Exhibitions and Events

We can work with your stand designers to add an interactive element to your stand design at consumer and trade shows – for example, visitors to your stand can download your ebrochure and other digital content to their phone.

“Breeze Touchpoints enhanced the customer experience at our stand and enabled visitors to interact with the Fiat brand in an engaging and innovative way”  Ross Meyer, National Marketing Manager, Fiat

At the 2006 Melbourne and Brisbane Motor Show, the back wall of the Fiat stand was transformed into an ‘interactive zone’, allowing visitors to download various types of content to their Bluetooth enabled mobile phones or PDAs.  By placing their handsets on different Touchpoints on the wall, visitors could download images and a video clip of the Punto as well as the Fiat logo and a calendar reminder of the Punto launch date.

The Touchpoints are ideal for engaging consumers in environments such as exhibitions, events, outdoor advertising, retail outlets, car showrooms etc.  We report back on the number of interactions over the campaign period or event, letting you accurately measure the success of your campaign.

We can integrate the Touchpoints behind an existing wall, panel or poster, turning almost any surface into an interactive area.  Alternatively, we can create a Touchpoint unit, as shown below, with the hardware embedded inside.

Please contact us for more information.