Bluetooth Touchpoints can add an interactive element to your window displays and/or instore point of sale displays to enhance the purchasing experience and deliver relevant content at the point of purchase.

Bluetooth activation signage can use existing retail infrastructure and be as simple as adding Bluetooth activation instructions to existing point of sale displays or digital screens.

The Touchpoints can be set up to deliver different content on different days/times of the day ensuring the content is always fresh and giving the consumer a reason to come back to the retail store.  For example, offers can be targeted to different shopper demographics during different times of the day.

Enhances the instore experience by engaging consumers through the delivery of content relevant to the environment and adds an interactive element to the retail space

Facilitates sales dialogue with the consumer as it makes it easier for staff to engage in conversation while customers are downloading content

Increases dwell time instore - increases dwell time instore as consumers stop to download mobile content on offer.

Encourages repeat visitation - different content can be available for downloading on different days/weeks, encouraging consumers to come back again to receive new content.  Furthermore, you can actually start rewarding customers for repeat visits by delivering different content depending how many times they have visited the store

24/7 Marketing – provides retailers with a 24/7 marketing channel – even after hours, interactive window displays can be delivering content to potential customers mobile phones passing by the premises

We can connect remotely to the Touchpoints using GPRS to update the Touchpoints with new content.

Our detailed reporting provides information on the number of downloads and peak download times, over different store locations.