You can deliver many different types of content via Bluetooth...
Images and Wallpapers
Images can be used in many different ways. From free promotional wallpapers to redeemable mVouchers or animated gifs.
  
Videos
We recommend sending video clips of up to 30 seconds in length (approx 500kb).
 
MP3 files
With the worldwide ringtone market worth more than $4bn last year, offering promotional ringtones and mp3s ensures you'll create a buzz around your campaign. Ringtones are a great example of where premium content can serve as a constant reminder of your brand in the consumers' mindset long after your camapign or event has passed.
Competitions
You can use competitions to further engage the consumer with your brand.

Applications
Applications allow you to offer much more dynamic content. They allow the user to navigate through the content, much like a website, and control features on the phone such as initiate phone calls and SMS messages.
  
Games
Interactive java based games can be built from scratch or simply reskinned with your branding.

Event reminders
Event reminders can be used to advise customers of new product launches, sale dates, events, seminar times - the event reminder is stored in the phone’s calendar and sends the customer a reminder at a specified time period before the event.
mBusiness cards
The mBusiness card contains all your key contact information including your logo, and is stored in the phone’s address book – this makes it easy for customers to contact you as your details are easily accessible. There is also the option of including a message or call to action.

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